Optimizing the conversions of a website inevitably goes through a long phase of reflection well in advance. This reflection step will require looking into certain essential points in terms of marketing strategy as indicated by MOTOZA Digital Marketing. There are questions you need to ask such as:
- Who are my visitors?
- What do they want to find on my site?
- What answer will I be able to give them?
- What will be the different stages through which they will have to go?
To answer all these questions the definition of a persona is essential. By knowing your target better, you will be able to offer them suitable content. The upstream marketing thinking stage involves what you are going to offer the Internet user, but it also involves how you are going to do it.
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The User Experience
Taking into account the user experience, it is essential to optimize the conversions of your website, which a new set of questions will determine such as:
- Are my products easy to find?
- Is the navigation smooth?
- Is the presentation attractive?
- Is the tree structure easy to understand?
Define the Conversion Tools
To optimize the conversions of your website, you must also define the marketing levers that you will use to increase contact. You need to know about:
- Email sending: plan to define your e-mailing campaigns
- Calls: set up forms to collect data and call back your leads
Online Campaigns
To help you take actions that will lead the user to conversion, you can also use campaign managers like MailChimp. This kind of tool will also allow you to set up marketing automation campaigns. That is to say, you can define scenarios like: “if the visitor goes to the product page of such and such an article, I can send him a promotional offer” Do not neglect page landings to your site either. These pages highlight your business or your services and have no other purpose than to attract people to your website. They are often combined with an offer and a form for data collection.
Editorial Strategy
How do you capture and maintain their interest? Optimizing the conversions of your website inevitably goes through the content and SEO Austin. The biggest job is to define an editorial strategy. The editorial strategy will be based on the development of an editorial charter. This will determine the tone to be adopted, but will also define the content to be produced.
Conclusion
Subsequently, it will be necessary to make content that corresponds to your offer. It could be a blog post that highlights your product or services. Of course, at the end of your content, it will be imperative to include a call to action. The hardest part when setting up a conversion funnel is to manage to keep the interest of the Internet user until the end. In addition, to optimize the conversions of your website, it is better to reduce the conversion funnel. Reducing the conversion funnel also means removing pages that ask for too much information from your visitor.